Even more than ten years later, most people still can’t think of “Ram” without thinking of the word “Dodge” in front of it. The Dodge automotive brand is one of the oldest surviving automobile brands in the world, and as such, the Dodge name is not likely to be forgotten any time soon, even if Ram trucks are technically no longer part of the Dodge division.
Dodge started all the way back in the early 1900s by two brothers, Horace and John Dodge. The Dodge name was bought by Chrysler as early as 1928, starting one of the longest-lasting automobile partnerships. As part of the Chrysler family, Dodge would fly the flag of many different owners in its 120 years of existence. First, under Daimler in the late ’90s and then back on its own until Italian automaker Fiat acquired the floundering family of automobile brands in 2014. It was slightly earlier that Dodge and its lineup of trucks parted ways.
In October 2009, Ram finally separated from Dodge to begin its own identity as the truck and large van division of the Chrysler family. Since that time, the Ram 1500, 2500, 3500 and larger trucks have been made under the Ram name alone. Born out of incredible economic difficulty, Ram and the rest of the Chrysler family managed to not only survive but come back with a vengeance. In recent years, Ram has surpassed all but Ford to become the second-best-selling truck brand.
The Future of Ram Trucks
By the 2020 model year, the Ram 1500 has shaken up the entire pickup truck market, stealing much of the demand from rivals like Chevrolet and Toyota after spending its infancy buried in the rankings. This was done by a combination of including powerful engine options, diesel alternatives, unrivaled interior and the inclusion of quality technology.
If Ram keeps this up, the Ram may well cement its position as one of the most successful truck makers in the world. So, back to the original question, why separate from Dodge? The answer seems obvious now, Ram had to be cut loose to truly run free. Under its own leadership, Ram has transformed and earned respect out of obscurity. There’s no telling where it will go next.